Several times since the last year, many of my clients have asked me the same question. "What is my digital transformation roadmap?"

When I first heard this question, I started talking about technology and its advancements. Soon I realized that my audience was the head of finance and I need to speak to him in his language. After a few minutes of the elevator pitch, I was called in again for the same discussion. Instantly, I knew that I had spoken the right words. Since this is a topic of interest to many, I pen my thoughts about a digital transformation roadmap, minus the technical jargon.

What does it mean to a business and how can it be measured? Which are the priority tasks? Many digital initiatives across the world have failed due to change management issues.

Presenting the first of the series of the blog. In my roadmap, the two noteworthy terms are process transformation and change management. I will speak more about these terms later as to why it is essential to have them on the digital roadmap.

The Digital roadmap consists of four phases. It starts with the basic IT and moves up the maturity level to reach the ultimate goal of Customer Experience.The final destination of the digital roadmap is Customer Experience.

To achieve this, one need not take the linear route, as shown here. But can jump from one phase to the other.